Begin Phase Two

Phase Two of the JTAF2 Marketing Campaign begins today. Phase One began two weeks ago and consisted of a moderate internet campaign to get the feet wet and start driving traffic to the web page. Phase Two is now going to include TV/Radio advertising, and locating target newspapers to start running advertisements in, as well as broadening the current internet campaign to include web sites that will generate clicks.

Clicks are more important than impressions. If I ever got a 100% CTR on 1,000 impressions, that would be better than running 100,000 impressions and only getting somewhere around 0.5% CTR. That’s roughly standard. Right now, I have ads running on Something Positive, Megatokyo, and Sexylosers. We’ll most likely be adding four more web sites to advertise on, plus we’re looking into some of the big ones like imDb, Yahoo, Google, anywhere that has heavy traffic and has audience targetting options. Run-of-site banners on Anipike are a good idea for one week out of the month, because that guarantees the banner will be seen by everyone who visits the site, similar to how something positive runs our banner. That’s the maximum exposure I want for JTAF2.

Phase Three… ah, that’s when the fun starts. 😉 I’ll write about that later.

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    • chibiendy on May 17, 2004 at 07:08

    Heh, I was talking to Ray about Sexy Losers. Do you think we should try to get the guy?

    • jetblack on May 17, 2004 at 07:49

    If you want to pony up for a round trip from Japan 🙂

    — ZC

    • chibiendy on May 17, 2004 at 08:33

    Lol, no kidding? I always assumed from his dialogue that he was stateside.

    • anki on May 17, 2004 at 21:50

    Hey, am I still invited? 😉

    Kidding. I’ll see you guys next year. If I have to spring for JTAF, hotels, other visits /and/ spending money, I’m gonna need some time to save.

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